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MARKETING INNOVATION-CONSUMER BANKING EDUCATION IN RURAL AREAS

MARKETING INNOVATION-CONSUMER BANKING EDUCATION IN RURAL AREAS

Co-authored by Mr.Santosh Kumar Yadav , HOD , Department of Commerce & Management , Indira Gandhi Technological And Medical Sciences University 

Abstract
Indian Banks have recorded a phenomenal growth in the past decade with the initiation of Economic Reforms. The banks, both Public and Private,have transformed themselves into profit-oriented business organizations besides playing a developmental role in the economy. In an attempt to be more profitable, the banks have become competitive and more customer oriented.
This new orientation has compelled them to take a more pragmatic approach for conducting the business. Innovation is the key to success for any activity and technology has become the fuel for rapid change. Innovative banking is possible only when we have innovative people in banking.
Moreover, innovative ideas of such people have to be heard at the right time by the right people. Only then the needed encouragement and support is given to convert innovative ideas into reality. Indian banking is also changing its shape rapidly by adopting innovative technology products and
services,The new technology has radically altered the traditional ways of doing banking business. Technology plays a prime role in improving the internal working of a bank and ensuring customers‟ satisfaction .It has accelerated Customer –Centric delivery channels services round the clock. The paper focus on new and upcoming technology in baking sector, trends
in technology development, tools applicable in banking, impact on service quality of banks etc.

 

Note : This article was published GNIOT –COLLEGE OF MANAGEMENT : JOURNAL OF ENGINEERING, ICT & MANAGEMENT, ISSN 2230-9756 , Issue 10 , July- September 2015 at Pages 17-27 . The Issue may be downloaded from (external link) http://gniotcm.net/pdf/ekansh-journal-july-2015.pdf

Copyright notice : Copyright of this abstract vests in authors of the abstract and GNIOT –COLLEGE OF MANAGEMENT. Abstract has been published under fair use.

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