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Marketing Strategies in the Indian Banking Service Sector

Marketing Strategies in the Indian Banking Service Sector

Co-authored by Mr. Santosh Kumar Yadav, HOD, Department of Commerce and Management, Indira Gandhi Technological And Medical Sciences University. Abstract Indian Banks have recorded a phenomenal growth in the past decade with the initiation of Economic Reforms. The banks, both Public and Private, have transformed themselves into profit-oriented business organizations besides playing a developmental role […]

MARKETING INNOVATION-CONSUMER BANKING EDUCATION IN RURAL AREAS

MARKETING INNOVATION-CONSUMER BANKING EDUCATION IN RURAL AREAS

Co-authored by Mr.Santosh Kumar Yadav , HOD , Department of Commerce & Management , Indira Gandhi Technological And Medical Sciences University  Abstract Indian Banks have recorded a phenomenal growth in the past decade with the initiation of Economic Reforms. The banks, both Public and Private,have transformed themselves into profit-oriented business organizations besides playing a developmental role in […]